Photo Activation Marketing: Effective and Experiential
Photo activation marketing consists of the use of photos to connect brands with customers. Brand activation, or brand engagement, also focuses on building a lasting connection with event attendees and a specific brand. Brands of all sizes understand the importance of engagement and the opportunity that events offer.
Not only is it effective and fun, but it is now becoming more measurable thanks to improvement in technology and companies that provide post event analytics. In addition, social media integrated photo activations are becoming more common and more successful in the event marketing industry.
Measuring the Effectiveness of Photo Activation
When it comes to any type of marketing activation, data and measurable results are crucial to understanding the impact of the campaign. Statistics such as number of photos taken, number shared to Facebook, Twitter, or other social media outlets, and number of impressions that the photos received can help marketing teams delve deeper into the effectiveness and return on investment.